You’ve got only a few seconds to make an impression when you design a highway billboard. The Birmingham Zoo wanted a series of billboards the would immediately capture the attention of drivers. Grafx designed these high-energy billboards with the goal to achieve maximum action and visual branding impact with very few words (or no words, just their logo!). The client was so thrilled with the results that they brought the series back for a second run after their seasonal promotions.

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