FIS decided to create a series of posters that highlighted their services. They had a novel idea, instead of the standard photography, they wanted to add a custom character to the posters. A “mascot” that would add a touch of whimsy to a what is typically a bland application. Enter ROI (Return On Investment) Grafx designed ROI from the bottom of his tiny feet to the top of his coifed head. The client loved ROI so much, that he made his way onto all of their posters.